Identity design and campaign for the symposium about metabolic disease research organized by IBUB. Metabolic diseases develop from small changes in the common human metabolic process. The solution was to show these small changes in the title of the symposium, playing with the absence of letters in the title. From this idea, we created a basic poster, which developed in a set of small colourful posters that were hung throughout the university. These posters, containing some gaps in the text, made a direct reference to the leitmotif of the investigation.